..a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails to live up to those pronouncements, real long-term damage can happen to a corporate brand. But startups have the advantage of being obscure, having a pathetically small number of customers and not having much exposure. Rather than lamenting them, use these advantages to experiment under the radar and then do a public marketing launch once the product has proved itself with real customers. . Eric Ries
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More Quotes By Eric Ries
  1. People are accustomed to thinking of accounting as dry and boring, a necessary evil used primarily to prepare financial reports and survive audits, but that is because accounting is something that has become taken for granted.

  2. Visionaries are especially afraid of a false negative: that customers will reject a flawed MVP that is too small or too limited.[…] The solution to this dilemma is a commitment to iteration. You have to commit to a locked-in agreement–ahead of time–that no matter what...

  3. Visionaries are specially afraid of a false negative: that customers will reject a flawed MVP that is too small or too limited.[…] The solution to this dilemma is a commitment to iteration. You have to commit to a locked-in agreement–ahead of time–that no matter what...

  4. ..a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails to live up to those pronouncements, real long-term damage can happen to a corporate brand. But startups have the advantage of...

  5. In School of One, students have daily "playlists" of their learning tasks that are attuned to each student's learning needs, based on that student's readiness and learning style. For example, Julia is way ahead of grade level in math and learns best in small groups,...

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